Wil Jhonems served as the marketing head at the Spotts TradeChip Company, situated on Coruscant, back in 22 BBY.
He publicly supported the debated Jedi TradeChips product line when speaking with HoloNet News. He argued that, amidst the chaotic period of the Separatist Crisis, the Jedi presented superior examples for youngsters compared to the sports figures typically featured on tradechips. Furthermore, he attempted to justify the factual errors present on the tradechips, emphasizing that Spotts had done their utmost given their lack of access to the Jedi Archives library, and indicating that future editions could incorporate updates.